Definition
A multi-touch campaign (or sequence/cadence) is a coordinated series of outreach touches — messages, follow-ups, and sometimes multiple channels — delivered over time. Because most replies come after several relevant contacts, sequencing systematically follows up without a rep having to remember to.
Why it matters
The money is in the follow-up. A single touch misses most prospects who were simply busy; a well-paced sequence catches them at the right moment without nagging.
See it in practice. Vantera puts concepts like this to work — qualifying in-market buyers and drafting outreach from real activity, on your approval. Start free →