How we write this blog
What's automated, what's checked, and where our interest lies.
Who writes it
Posts are published under the name of Aiden Rigali, Vantera's CEO, who is responsible for them. They're written with AI. Vantera sells LinkedIn outreach software, so we have an interest in what we cover, and comparison posts say so.
How facts get in
A statistic or factual claim has to come from a source we've read, and the post links to it. Before a researched fact can be used, its exact wording has to be found on the page it cites. A separate check then blocks any number that didn't come from a checked fact, and a second AI model reads each draft against the sources and blocks unsupported claims.
Who can stop a post
Each scheduled post is emailed to our team at least a day before it goes live, with its sources listed and a link to hold it. Posts publish automatically unless someone holds them, so not every post has been read by a person first. If a check fails, the post doesn't publish. These checks reduce errors but can't rule them out.
Comparisons
We state how we compared, use each company's own pages for claims about that company, say when the other tool is the better choice, and don't rank ourselves first. Vendor studies are labeled as vendor-measured.
Customer results
We don't publish customer results unless a real customer has agreed to it. Vantera's own limits are labeled as ours, not as LinkedIn's rules.
Dates and corrections
A post's updated date changes only when its content does. If you find an error, email sales@vanterasystem.com and we'll correct it and update the date.