Definition
BANT is a classic lead-qualification framework that checks whether a prospect has the Budget to buy, the Authority to decide, a genuine Need, and a Timing that fits your sales cycle. It's a fast, memorable filter for deciding which leads deserve time.
Why it matters
BANT keeps reps from pouring hours into deals that were never going to close — the same job a qualification gate does automatically at the top of the funnel.
See it in practice. Vantera puts concepts like this to work — qualifying in-market buyers and drafting outreach from real activity, on your approval. Start free →