Definition
Structured data is standardized markup — usually schema.org vocabulary in JSON-LD — that explicitly describes a page's content to search engines: what's an article, an FAQ, a product, a breadcrumb, a defined term. It powers rich results and helps engines understand entities and relationships.
Why it matters
Structured data is how you speak search engines' and AI engines' native language. It's a key lever for rich snippets, clearer entity understanding, and being reliably parsed by answer engines.
See it in practice. Vantera puts concepts like this to work — qualifying in-market buyers and drafting outreach from real activity, on your approval. Start free →